2016 Auto Expo: BMW Motorrad to showcase BMW S1000XR and R1250GS - Firstpost
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2016 Auto Expo: BMW Motorrad to showcase BMW S1000XR and R1250GS


BMW Motorrad, as you know, is coming to India for the long haul. So far, the German manufacturer has been represented by a duo of importers who sold a handful of CBU products only. When asked be OVERDRIVE a few years ago, a company spokesperson told us that while BMW Motorrad considered India important they didn't believe it was a market which needed anything more than brand presence in the short term.

This was turned on its head when the KTM Dukes made in India helped the Austrian manufacturer beat BMW Motorrad to the top in the European motorcycle maker table.

Since then BMW has found a partner in TVS. While the Indian ...

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First Published On : Feb 1, 2016 21:46 IST

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