Articles by Suprio Guha Thakurta
Jan 21, 2014
From awareness to sale in 15 minutes: The new rules of marketingThere is an underlying assumption of brand awareness and association of good quality. That may need investment in classic branding or lots of clever content marketing surrounding the audience in different ways.
Nov 13, 2013
Oh dear God No! Amul's 'Kool' TVC mauls the brandAll involved: client, copy-writer, art director, creative director, planner, the entire agency should never ever be allowed to come near a brand again.
Dec 31, 2012
Explaining the sound of Indian leaders' silenceAll the protesters of the Delhi gangrape seemed to want is to talk, be heard. Seemed like the obvious thing to do. But no one did.
Jul 29, 2012
Dear HT, Thapa lost to Fierro. He wasn't 'pounded'India’s Shiva Thapa lost to Mexico’s Oscar Valdez Fierro. That’s a fact. But how newspapers interpreted the loss boggles the mind.
Feb 07, 2012
Can Indians please stop making a virtue out of 'jugaad'?Jugaad has created a mindset amongst us that allows us to do sloppy work. It's time we stopped we being so proud about it.