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Suprio Guha Thakurta

Suprio Guha Thakurta plays the role of managing director, The Economist, India, during the day. However, he is usually procuppied with some of life’s more important questions: Will Tara like Basa, will Rooney score 50 this season, will there be Ilish at mahim market this weekend and more often than not his mind is filled with the ultimate question: why is the beer taking so long to chill?

Jan 21, 2014

From awareness to sale in 15 minutes: The new rules of marketing

There is an underlying assumption of brand awareness and association of good quality. That may need investment in classic branding or lots of clever content marketing surrounding the audience in different ways. #Brands #Flipkart #Marketers #MediaMatters #Rama Bijapurkar #Storyboard

Nov 13, 2013

Oh dear God No! Amul’s ‘Kool’ TVC mauls the brand

All involved: client, copy-writer, art director, creative director, planner, the entire agency should never ever be allowed to come near a brand again. #agency #Amul #Amul Kool #Brands #client #creative director #iconic brand #Media Matters

Dec 31, 2012

Explaining the sound of Indian leaders’ silence

All the protesters of the Delhi gangrape seemed to want is to talk, be heard. Seemed like the obvious thing to do. But no one did. #Delhi gangrape #InMyOpinion #ministers #MPs #parliament #Protests

Jul 29, 2012

Dear HT, Thapa lost to Fierro. He wasn’t ‘pounded’

India’s Shiva Thapa lost to Mexico’s Oscar Valdez Fierro. That’s a fact. But how newspapers interpreted the loss boggles the mind. #London 2012 #MediaCrit #Olympics #Shiva Thapa

Feb 7, 2012

Can Indians please stop making a virtue out of ‘jugaad’?

Jugaad has created a mindset amongst us that allows us to do sloppy work. It's time we stopped we being so proud about it. #Innovation #Juggad #JustSaying