-
If you are in a commodity market, it’s your fault
Imagine a seminar on innovation where the featured case studies are on ball bearings and a rural information service. I attended just such a seminar recently and that is where I heard the line which is the title of this piece. Allow me to tell you more about this. I had #Business model innovation #Business/Finance #HowThisWorks
-
Want Loyalty? Don’t focus on rewards.
Ramu Dosawala is a popular man in Bandra. He has a road side stall off Carter Road from where he serves dosas. His Mysore dosa is highly recommended. But the reason that he is popular goes beyond just the quality of his food. It is because he recognises his customers. #Best Buy #Brand loyalty #Geek Squad #http://www.firstpost.com/tag/notjobsbutpassion #Kingfisher Airlines #Marketing
-
This Tastes So … White!
A few weeks ago, I wrote a blog on companies that were using social causes to promote their brands. One of these brands was Coca Cola which has launched a campaign in the USA & Canada to help save the habitat of the polar bear. As part of this campaign, they #HSBC #http://www.firstpost.com/tag/notjobsbutpassion #social media #The Coca-Cola Company #TheOddAngle
-
Business shouldn’t be about war
We often think of business as being a war. The only way to win is to make the other guy lose. This article takes the view that businesses will make more money by abandoning this metaphor altogether. Adam Smith, the father of Economics, said that society was best served if everybody #A Beautiful Mind #Economics #Game theory #http://www.firstpost.com/tag/notjobsbutpassion #John Nash
-
It’s time mobile marketing made its own rules
New media usually uses the principles of the old media, before it invents its own. So the first movies were shot with a fixed camera and the actors performed as if they were doing a play on stage. Similarly, the earliest ads on TV were static slides, sometimes with a soundtrack. #AdCulture #Heineken #Hippo #http://www.firstpost.com/tag/notjobsbutpassion #Mobile marketing #Nike #Tesco
-
Can the C in capitalism stand for conscience?
Recently, I had the privilege of meeting a couple of committed young people, Apoorva and Diti, who were pained by the spate of farmer suicides in Maharashtra. They decided to do something about it and set up a company called "No Nasties". This is a t-shirt company whose designer #Coca-Cola #Crony capitalism #http://www.firstpost.com/tag/notjobsbutpassion #Social Welfare #ThisisNext
-
Consumers and the new addiction: customisation
My teenage niece visited us last summer and fell in love with the frozen yogurt at a neighboring shop in Bandra called Yogurt Bay. She created her own particular combination of yoghurt, sauce and topping that she could almost patent, and she didn't want her yoghurt any other way. She #AdCulture #brands #http://www.firstpost.com/tag/notjobsbutpassion #Jones Soda #Starbucks
-
Why didn’t Apple just call it the iPhone 5? Here’s why
The Freakonomics blog has a post where the author wonders if the stock price of Apple would have dipped as much if they had just said that they were launching the iPhone 5 instead of calling their product the iPhone 4S. As evidence, the blog reproduces the chart at the #http://www.firstpost.com/tag/notjobsbutpassion #iPhone 4S #iPhone 5 #Steve Jobs