Articles by Suman Srivastava
Jul 18, 2013
Please stop that "Sale, Sale, Sale"Array
May 30, 2012
Will gamification solve your consumer loyalty issues?Nike believes that more people will take up running and playing because of the FuelBand and thus would be in the market for Nike products.
Apr 16, 2012
If you are in a commodity market, it's your faultClearly there are no innovative categories or innovative brands. Just innovative people.
Jan 10, 2012
Want Loyalty? Don’t focus on rewards.Ramu Dosawala has a loyal customer base, and no, he doesn’t have a rewards program. There is an important lesson here for marketers.
Dec 27, 2011
This Tastes So … White!We have always known that colours affect your mood. But guess what, it might even affect the way consumers perceive your product’s taste, service and value.
Dec 13, 2011
Business shouldn't be about warWe often think of business as being a war. The only way to win is to make the other guy lose. This article takes the view that businesses will make more money by abandoning this metaphor altogether.
Nov 29, 2011
It's time mobile marketing made its own rulesMobile still plays by the rules of internet marketing. But these new programmes for the mobile medium have successfully unleashed its true potential.
Nov 15, 2011
Can the C in capitalism stand for conscience?As the corporation becomes larger than the state, it cannot stay disconnected from the problems of society. It has to contribute. Not just by donating money but by aligning its core activities with the needs of society.
Nov 01, 2011
Consumers and the new addiction: customisationThe consumer today is addicted to customisation. Everything needs to be personal and unique to the consumer. And brands all around the world are noticing this trend.
Oct 06, 2011
Why didn't Apple just call it the iPhone 5? Here's whyFreakonomics argues that Apple's decision to name the latest iPhone as 4s is bad marketing. It would have done better as iPhone 5. Would it, really?