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scott

Scott Goodson

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Scott is the founder and CEO of StrawberryFrog. He loves to spark Cultural Movements for brands. In addition, he's an avid water skier, wind surfer, skier, amateur chef and traveller. Scott resides in New York City. He's launching his own online community of rising talent called Uprising.

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  • Who owns the brand ‘Occupy Wall Street’?

    Who owns the brand ‘Occupy Wall Street’?

    Nov 15, 2011

    What is the power of movement today? What kind of impact can movement marketing really have? How does a movement protect itself as it evolves and more and more people join the ranks around the planet? Occupy Wall Street (OWS) is a good yardstick to find answers to these questions.

  • The Occupy Wall Street movement and the restless youth

    The Occupy Wall Street movement and the restless youth

    Oct 4, 2011

    There is a new movement under way in New York, America. It is not a marketing movement. It's an uprising that is steadily gaining traction and awareness, a social movement, sparked by hundreds of youths wishing to drive change. Marketing movements are very different to social movements. Marketing movements are constructs