Articles by Nishad Ramachandran
Feb 28, 2012
The Viral Tamil wedding: How social media changes cultureA Tamil wedding goes viral because of the bride's unique entrance. Is this an indication of how social media is changing how we do things?
Feb 03, 2012
Eight marketing lessons from Facebook's IPOFrom the dangers of not innovating all the time, to creating ecosystems that others can profit from, the Facebook IPO has a number of valuable lessons for marketing professionals.
Jan 02, 2012
When technology fills in for human connectionA USB device that would wake up when a friend of mine logged on to IM, made me smile. The reason why this fascinates us is because we are the first generation of humans who have been touched by technology.
Dec 01, 2011
Eight lessons marketing professionals can learn from KolaveriWhile it may not be possible to give into client demands and churn out more "Kolaveri" videos, there are some valuable lessons that marketing professionals can learn from the video's runaway success.
Sep 19, 2011
Backing up your brain. One little app at a timeStarting with a telephone directory to new digital platforms like Facebook, Google and Outlook calendar, apps like Rememeberthemilk and programs like Basecamp we have started to slowly outsource our brain.
Sep 05, 2011
Is social networking building Internet’s caste system?With Google’s Page Rank we started to see changes in the way we consumed the web. We moved away from individual web pages and started visiting the Google home page. But, then who decides which result should come up tops? Not Google surely.
Aug 16, 2011
Unfriending: the new friendingThe Facebook friends list is getting shorter. Just pray that you are accepted in the circle of life, owned and created by Google.
Jul 20, 2011
Govind Tiwari - India's Rebecca BlackWho is Govind Tiwari? An 18 year old having fun from his home somewhere? A hacker who managed to game the Twitter trending engine? A marketer who has managed to capture the collective imagination of people trawling social media channels?