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Karthik Srinivasan

Karthik Srinivasan

Karthik has a decade of experience in creating, building and managing perceptions of brands. At Edelman, Karthik heads the digital practice for India. He blogs on social media and PR at and on music at

Sep 17, 2013

Should Twitter, Facebook stop selling spots for personal gripes?

Platforms like Twitter and Facebook cannot use a editorial vs. marketing argument at all since they are not media companies and they simply don't have an editorial point of view at all. #Brands #British Airways #facebook #Lalit Modi #MediaCrit #N Srinivasan #Twitter

Mar 10, 2012

Poonam Pandey, All India Bakchod and possible profitable content distribution

Can online sensations like Poonam Pandey and All India Bakchod survive only in cyberspace cutting out traditional media? #E-Commerce #OnOurMind #Poonam Pandey #social media #YouTube

Feb 24, 2012

Is mainstream media losing its relevance?

Mainstream news media’s influence in creating and communicating opinions is not on the wane, and the speed with which social media is launching a barrage of opinions is alarming. #HowThisWorks #Mainstream media #social media #Twitter

Feb 7, 2012

Takia, Mallya Twitter war: What Sidhartha should learn from Kingfisher staff

Ayesha’s sister, Natasha Takia was at the Kingfisher Airlines counter at New Delhi airport when a Kingfisher staff named Vinay Podwal tore up her boarding pass and misbehaved with her. #Ayesha Takia #Kingfisher Airlines #Natasha Takia #Sidharta Mallya #ThatsJustWrong