Harish Vasudevan
Read biographyHarish Vasudevan is a marketing communication professional with over 20 years of experience. Having worked across India, China and now Singapore, he has an exemplary track record in running offices and brands, and innovative marketing thinking. Currently based in Singapore, Harish is the regional head of a WPP agency, thinking up ways things could be different.
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Do you remember the original business purpose?
Usually when I write, I talk about a problem or a situation and have a recommended solution or some idea to deal with it. However, in this instance I don’t. I am talking about a growing sad situation in business. It first hit me when a book store in my neighbourhood #Apple Inc. #ConnectTheDots #HARRIS CORPORATION #retail stores #Teacher #The Walt Disney Company
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Flexibility: The new essence of marketing
It was a match that started on 29th January 2012 and was completed on 30 January, 2012 making it the longest final in Grand Slam History. Over nearly 6 hours Djokovic defeated Nadal 5-7, 6-4, 6-2, 6-7, 7-5 to win the Australian Open championship. At the end of the match the #Djokovic Vs Nadal #Marketing strategy #Sainsbury's #ThisisNext
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The Hindu vs The Times of India : My 3 paisa
Last week, this campaign for The Hindu broke in India and there’s been a ton of discussion, most of it positive. I enjoyed the campaign as much as anyone else, in as much as one enjoys competitive ads. The ads are entertaining and provoke a smile. Many a creative, I’m #Advertising #Bollywood #MediaCrit #The Hindu #Times of India Group
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Steve Jobs: What I learnt
So yesterday was my birthday (thank you to the 11 people who wished me. May the rest of you get a 1,000 fleas in your public hair. Note the ‘l’) and I woke up to news of Steve’s passing away. Having spent hours following the news on this event on Twitter, #James Taylor #MacBook #Macintosh #Steve Jobs
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Why I hate breakfast meetings
I don’t get this concept at all. Is this a breakfast to celebrate a meeting? Or a meeting where breakfast is an agenda item? Why can’t we keep work out of meals? What is so important that you have to talk with your mouth full of bread and eggs? Talking of bread and eggs,
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In Anna’s India how did the Nano fail?
For those who don't know what the Nano is click here. Recently when I was in India, I heard that the car had flopped. Then in today's paper I read about it in more detail. Yes it had failed rather spectacularly and now they were planning to resort #AdCulture #Anna Hazare #Tata Motors #Tata Nano