Anant Rangaswami
Read biographyAnant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines.
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Eight great songs inspired by trains
I should have known better than to think one could make a list of great train songs without the Beatles. Here’s the first of eight great train songs – One after 909, from the Beatles. One often forgets that, though the Beatles were at their peak much before the advent of music #ListsEtc #Railways #trains
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Why coming down on LG for ad spend is problematic
“The income tax department has got a shot in the arm, with a special bench constituted by the Income Tax Appellate Tribunal (ITAT) ruling that consumer electronics major LG Electronics India is liable to pay tax on “excessive” advertising and marketing spends in the country, leading to notional benefits #HowThisWorks #Income tax #LG India #MNC Marketing
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Chennai number one city? God help us!
Chennai, of all places, has been ranked by an India Today “survey of 50 cities and secondary data from government records” as India’s best city. Read on, (the story, online, required subscription, so no link is available) and you would see this semi-disclaimer. “Mumbaikars will no doubt snigger at India Today’s #Chennai #Cities #India Today Survey #InMyOpinion #Power supply
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HUL gets into a kitchen war with Dettol
Last week, we saw Dettol launching a new brand extension – a kitchen gel. "Dettol, the brand we all know so well as a liquid antiseptic and disinfectant, a brand that has repeatedly found a place in lists of India’s most trusted brands, had decided to launch, in India, a #Dettol #HowThisWorks #Vim
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TMC chopping off workers ear: WB must slap Mamata in the next elections
Editor's note: West Bengal voters will slap Mamata in the next elections, we wrote a fortnight ago. Today, it gets worse, when we hear of a shameful incident where activists of the Trinamool Congress party chopped off the ear of a panchayat employee for not obeying the TMC diktat to #InMyOpinion #Mamata Banerjee #Police #Singur #Tatas #West Bengal government
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Is IPL 6 alienating true cricket fans?
“Are you ready for the next family outing?” It’s a simple question that is asked at the end of every Indian Premier League advertisement. The campaign for IPL 5 is based on a carnival theme — come have fun, have a ball with the family and in a certain sense, #Dance India Dance #Indian Premiere League 5 #InMyOpinion #Nach Baliye #Sony #Sony Entertainment Television
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Lifebuoy makes a brilliant non-ad film
Just a fortnight ago, we saw Lifebuoy ‘advertise’ on chapattis at the Kumbh Mela. The innovative campaign, created by OgilyAction for Lifebuoy, saw chapattis being ‘branded’ with a message on the need to wash one’s hands before eating. You can see the campaign here. What made the activity #AdCulture #Kumbh Mela #Lifebuoy #OgilyAction
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Dettol gets help from kitchen hygiene study
Dettol, the brand we all know so well as a liquid antiseptic and disinfectant, a brand that has repeatedly found a place in lists of India’s most trusted brands, had decided to launch, in India, a brand extension – Dettol Healthy Kitchen Gel. You pause for a moment at the rationale #Dettol #Dettol Healthy Kitchen Gel #MediaCrit
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India’s a great country for a big Mac
Here you are, complaining about high prices and the galloping inflation rate in India. And you didn’t even realise how fortunate you were. According to The Economist magazine’s Big Mac index, of the countries covered by the study, as of January 2013, only Hong Kong is cheaper than India for a #Big Mac #Big Mac Index #Hong Kong #India #Inflation
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Reader’s Digest is bankrupt, but will still be available
"Readers Digest files for bankruptcy!" screams the headline in Indiatimes.com. "Iconic magazine Reader’s Digest goes bankrupt,” says Times of India. Does this mean that we have seen the last of Reader’s Digest in India? No. The current bankruptcy filing affects only their US operations. Even in the US, despite #GoodNews #Reader's Digest