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Anant Rangaswami

Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines.

Jan 7, 2016

The criticism of the termination of Aamir Khan’s contract speaks of intolerance

What are the facts of the case? Aamir Khan had been a brand ambassador for Incredible India; the agency that was awarded the contract was McCann; the contract ended. #Aamir Khan #Atithi Devo Bhava #brand ambassador #InMyOpinion #Intolerance #Mahesh Sharma #Ministry of Tourism

Sep 3, 2015

What Amit Shah, BJP can learn from Pepsi, Coke, Cadbury

In handling negative media, the BJP can take a page from the way brands have handled crises — such as the worms in Cadbury or pesticides in colas #achhe din #Amit Shah #ConnectTheDots #Narendra Modi government

Jun 2, 2015

Maggi case: The government should leave brand ambassadors alone

If there are failures and transgressions in manufacturing norms, advertising and brand ambassadors have nothing to do with it. #Amitabh Bachchan #FSSAI #Madhuri Dixit #Maggi

Mar 8, 2015

RIP Vinod Mehta: An editor who was aware of his responsibilities and lived his beliefs

In early 2004, I had the privilege of interviewing Vinod Mehta, then editor-in-chief of Outlook. #India #InMemoriam #Magazines #Outlook #Vinod Mehta

Feb 18, 2015

Why are Pepsi and Coca-Cola staying away from ICC World Cup cricket?

The reason for both the cola majors might be much simpler than one imagines: the timing is wrong. For the colas, the biggest sales season is the three-month April-June period, which historically account for 40 percent of the annual sales. If the summer is hotter than normal, the three months could stretch to five, spilling over to July and August. #Cola #Cricekt World Cup 2015 #Cricket #IPL #Pepsi #World Cup 2015

Feb 16, 2015

Not just the cricket: India vs Pakistan match also saw audiences judge the TV ads

As Indian and Pakistani teams were fighting for a win and for bragging rights, TV audiences dissected each and every TV ads that was broadcast. #2015 ICC World Cup #Cricket World Cup 2015 #CWC 2015 #Dettol #Lays #TweetFeed #World Cup 2015

Jan 28, 2015

The extinction of the unicorn explained by TV ad

Have you ever wondered what happened to unicorns? Did they ever exist? If they did, when did they cease to exist? #advert #Canal Plus #Film #NewsTracker #Storyteller #TV #Unicorns

Dec 7, 2014

Delhi rape: Uber effectively proves its branding is a lie

The Delhi incident will do considerable damage to brand Uber with all their women consumers, and unless the brand immediately demonstrates action. #Brand #Delhi #driver #India #Rape #Uber

Dec 3, 2014

Betting on Tiger Woods: Hero Moto’s pick of new brand amabassador makes no sense

Why would Hero MotoCorp, the world's largest manufacturer of two-wheelers invest Rs 250 crore to sign on Tiger Woods as a brand ambassador? #Africa #America #brand endorsement #Europe #Golf #golfing #Hero Group #Motorcycles #Pawan Munjal #Tiger Woods