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Anant Rangaswami

Anant Rangaswami

Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines.

Jul 10, 2014

Budget 2014: Achche din aane wale hain, but terms and conditions apply

The promise is only that achche din aane wale hain. There has been no specific date attached to the statement. #Agriculture #Budget 2014 #Cigarettes #Liquor #Tax

Jul 8, 2014

It’s not about the kaapi: Why Starbucks will excel in Chennai

To someone who lives in Chennai or goes often to Chennai, the notion that Starbucks faces competition from the “traditional names” is laughable. #Chennai #coffee #facebook #filter coffee #India #Instagram #JustSaying #Kaapi #Starbucks #Twitter

Jul 3, 2014

Good slogans never die: Modi’s acche din make it to mega store ad

Acche din entered all conversations, with Congress politicians asking the BJP when the acche din would come, twitterati and Facebook users tagging the phrase to every possible failure of government asking whether, for example, a rape or a train accident was the promised acche din. #Acche Din Aanewale Hain #Iraq #Monsoon #More Megastore #Narendra Modi #Politics

Jul 2, 2014

A c***** as Jharkhand CM? Yashwant Sinha’s Katju moment

When Justice Markandey Katju caused a flutter when he called 90 percent of Indians fools, he wasn't accused of using unparliamentary language. #BJP #Jharkhand CM #Justice Markandey Katju #Markandey Katju #Yashwant Sinha

Jun 30, 2014

Lesson from Modi’s PSLV C23 speech: He needs to stop speaking English

Perhaps Modi's PR think tank suggested that the use of Hindi would alienate people and that the use of English would be more appropriate and popular. #Andhra Pradesh #India #InMyOpinion #ISRO #Narendra Modi #Politics #PSLV C23 #Sriharikota

Jun 26, 2014

A road by any other name… How the White House took its cue from India’s left

Renaming streets to irk an enemy is not new. After all, what does it matter, when it was just the name of a road. #Ho Chi Minh Sarani #InMyOpinion #Liu Xiaobo Plaza #Priyanka Chopra #Renaming Roads #Vietnam War

Jun 20, 2014

From Modi to the Calcutta HC: This mother tongue madness has to stop

The order is fine, as long as all those mentioned in the order speak either English or Hindi, but it’s ridiculous if that’s not the case – and that certainly is not the case. #Bengali #Calcutta High Court #Hindi #Mother tongue obsession in India #Narendra Modi #Raj Thackeray

Jun 13, 2014

BCCL needs to make up its mind on the Indian Readership Survey

The IRS numbers were published in January 2014; what has provoked this morning’s front page ET story, more than four months after the release and when nothing new has happened since then? #Bennett Coleman and Company Limited #CriticalPoint #Indian Readership Survey #IRS #MediaWatch

Jun 11, 2014

Infosys versus Times group: Who’ll win this war?

On Monday, Infosys sent legal notices to The Times of India, The Economic Times and The Financial Express alleging that articles in these three newspapers had defamed the company. #defamation suit against media houses #Financial Express #Infosys #Narayanamurthy #Times group

Jun 10, 2014

Infosys defamation suit: Why media should fight for its quick disposal

Thanks to the slow speed at which courts in India operate, defamation suits could be, and are, used to bully and harass smaller media products. #Defamation Suits #defame #Infosys #Media #MediaWatch #Newspapers #social media #The Economic Times #The Financial Express #The Times of India