Anant Rangaswami
Read biographyAnant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines.
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Indian Express asks for the mother of all embarrassments
The Indian Express, Editor-in-Chief Shekhar Gupta, and journalists Ritu Sarin, Pranab Dhal Samata and Ajmer Singh have sent a legal notice to Manu Joseph, Editor, Open magazine, R Rajmohan, publisher, Open magazine, Open Media Network Pvt Ltd, Hamendra Singh, Hartosh Singh Bal and Vinod Mehta, former Editor of Outlook, threatening #Manu Joseph #MediaCrit #Open magazine #Shekhar Gupta #The Indian Express #Vinod Mehta
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With Rs 25 cr, Jaya breaks record for one day ad spend
While today marks one year of J Jayalalithaa being in power as the chief minister of Tamil Nadu, it also marks another landmark: The largest spend by a brand/company/organisation in one day in the country, with initial estimates suggesting a spend of a whopping Rs 25 crore. The campaign, released on #AdCulture #J. Jayalalithaa #Roadblock
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Satyamev Jayate: What do TRPs really mean?
In a few hours, we’ll have millions of Indians discussing the TRPs of the Aamir Khan show, Satyamev Jayate. People from all walks of life will talk with great authority on how the show is doing. Even the chairman of the Press Council of India (which has nothing to do with #Broadcasting #MediaCrit #Satyamav Jayate #TVR
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Now, this is a Shubh recovery for Cadbury’s
Earlier this week, we had commented on a new TVC for Cadbury’s Dairy Milk, which focused on the issue of ragging. We had panned the concept, saying, “No, this doesn’t make me feel warm and fuzzy. This is not a Shubh anything. The commercial shows a few students being #Cadbury Dairy Milk #MediaCrit #Ragging #ShubhAarambh
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No need for regulation in media – it’s happening by itself
On Wednesday, as one of the new features Firstpost launched to mark our first anniversary, we kicked off a live debate section, with the first discussion being focused on whether media could be truly free and without bias. At one point, a reader asked whether media could be trusted. “Trust will #Bt Cotton #Media Regulation #MediaCrit #P. Sainath #The Hindu #The Times of India
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Cadbury’s latest ‘shubh aarambh’ ad is in poor taste
Cadbury continues with their (till now) successful Shubh Aarambh (auspicious beginnings) campaign. The campaign tag-line is a delightful interpretation of a clearly Indian sentiment, bringing the traditional thought alive in contemporary situations. Each of the TVCs, so far, has struck a chord, making one smile/laugh/chortle. Here are a few of the #Cadbury #MediaCrit #Ragging #Social Issues #ThatsJustWrong
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Scott Thompson’s CV lies: It’s really not that easy
Yahoo’s CEO Scott Thompson was caught lying in his official bio. He’s sorry for allowing an inaccuracy about his education to appear in his official bio, he says, but has not resigned. How common is the incidence of untruths in resumes and CVs in India? More often than one thought. Vikram #CV #Lie #Scott Thompson #WhyNow #Yahoo!
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Venky’s will have to end this Blackburn nightmare
As Blackburn Rovers short stint in the Premier League came to an end with their loss to Wigan, ensuring relegation, the club’s Indian owners were at the receiving end of harsh treatment by the UK press. “Blackburn were relegated on Monday night with rain, tennis balls and relentless derision teeming down #Blackburn Rovers F.C. #English footballers #football #KickingAround #Premier League
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Happy 20th birthday, SMS
On this occasion, we take a look at how much SMS has changed the way we write and read. This is what you see on the homepage of Firstpost.com. Take the story on the FM’s rollback. “The damage control has finally begun. After facing widespread criticism on a range of proposals contained #BuzzPatrol #Happy Birthday #Pranab Mukherjee #SMS #Text messaging
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Satyamev Jayate: Aamir Khan has learned from Anna’s mistakes
In a nutshell, here's the verdict: Satyamev Jayate works. If the shroud of secrecy on the content of the programme intrigued viewers to want to tune in, the show, once we've seen it, involves us enough to want to tune in again. What's the show about? It's clear, now, that Satyamev Jayate #Aamir Khan #Anna Hazare #satellite television #Satyamev Jayate #TheIdiotBox