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Anant Rangaswami

Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines.

Nov 10, 2014

I’m boycotting e-commerce businesses and home deliveries. Here’s why

But this is not about Amazon but about any of the e-commerce companies. It’s also about any of the home-delivery focused quick service restaurants. #Amazon #E-Commerce #Employees #home delivery #Quick Service Restaurants

Oct 9, 2014

What Starbucks and Bru World Café can learn from Toto’s

Toto’s Garage Pub is a watering hole that I have been frequenting since I moved to Mumbai in 1996. Those were the days; order a beer, and, as soon as the beer arrives, light up a cigarette. Till the evening is done, or till stocks and money last, repeat this cycle: drink some beer and light up a cigarette. #Beer #Bru World cafe #Drinking #Smoking #smoking in public places #Society #Starbucks #Tata #Toto's Garage

Sep 22, 2014

Why Deepika versus Bombay Times may not be a real war at all

Can BCCL afford to piss off the actor community, even as they have yielded ground to Wizcraft on the IIFA Awards and are playing catch up? #Bombay Times #ConnectTheDots #Deepika Padukone #MediaNet #The Times of India #Twitterati

Sep 17, 2014

Rehman Malik’s deplaning, taming of Vasai policeman proves citizen power wins

In Pakistan, passengers’ anger over a delay caused by a politician prevented PPP leader Rahman Malik from boarding a flight that waited for his arrival. In collateral damage, another politician was forced to deplane. #deplane #facebook #India #Mumbai #Pakistan #Rahman Malik #Rehman Malik #social media #Vasai policeman #YouTube

Sep 5, 2014

Narendra Modi, the Grinch who stole Teachers’ Day

Prime Minister, Narendra Modi, emulating the Grinch as he steals the joy that children would normally have felt on Teachers’ Day. #children #Christmas #Grinch #Modi #Prime Minister #Prime Minister’s speech #Schools #Teacher's Day #Theodor "Dr. Seuss" Geisel

Aug 13, 2014

From Lalitaji to Google reunion: 67 years, 67 great Indian ads

As we celebrate 67 years of India’s independence, the Internet age that we live in suggested a list. The 10 greatest Indian ads? The top 25 ads? There are no right answers, and here we go, with a list of 67 ads that make the cut. #8 PM whiskey #Aamir Khan #Adidas #Air Deccan #Airtel #Amitabh Bachchan #August 15 #Bajaj #BuzzPatrol #Dominos #Ericsson #FreeIndia #Google Reunion #Imran Khan #Independence Day #Indian advertising #IndiGo #Liril #M Seal #Maruti Suzuki #Priyanka Chopra #Tata Sky #The Economist

Jul 30, 2014

Modi needs to do well in Maha polls to prove he’s an able leader: Prithviraj Chavan

Maharashtra Chief Minister Prithviraj Chavan spoke to Firstpost editor Anant Rangaswami on the alliance with the NCP, achievements of his government, on the high decibel campaign that he anticipates and the prospects in the election. #Adarsh scam #BJP #Congress #Drought #Lok Sabha elections 2014 #Maharashtra #Narendra Modi #NCP #Politics #Prithviraj Chavan #States #VeryCloseUp

Jul 16, 2014

Jayalalithaa is wrong: Clubs are free to ban dhotis if they please

Jayalalithaa’s suggestion that she would cancel licenses smacks of authoritarianism and a complete lack of respect for citizens at large. #club #D Hariparanthaman #Dhoti #Dhoti clad judge #India #Jayalalithaa #Madras High Court #Tamil Nadu Cricket Association Club #ToTheContrary

Jul 16, 2014

Why the Indian media needs to shut up about the monsoon

Media needs to shut up on their prognosis of the monsoon – because, simply put, no one knows how the rains will finally play out by the end of the season. #analysis #Drought #India #Indian Meteorological Department #InMyOpinion #Media #Monsoon #News #Rains

Jul 10, 2014

Budget 2014: Achche din aane wale hain, but terms and conditions apply

The promise is only that achche din aane wale hain. There has been no specific date attached to the statement. #Agriculture #Budget 2014 #Cigarettes #Liquor #Tax