Saturday, May 23, 2015 | Latest E-book

How Dr Kurien’s business wisdom built the Amul brand

May 23, 2015    

The success of Amul is no accident. It was Dr Kurien's understanding of how brands work, of the importance of building brands, of the focus on quality, value for money and customer centricity as a bedrock of all that Amul did, which has made Amul the behemoth that it is.

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